Niche traffic is by its very definition an area that needs very targeted campaigns and sites if you want to make money. What attracts internet marketers to this sort of visitor is that if you correctly target the right niche it is very profitable.

This is because you can get to the top of search engines more quickly and easily if there is less competition - and also if you run pay per click campaigns you can appear on page 1 of the search results for minimal outlay.

It is the opposite strategy to marketing to the masses. What you are looking for is very tightly defined groups of people and probably not many online searches per month. However you know that they are a "hot" market for the product you are selling.

It may be counter intuitive at first - but you should find your niche market first - before you fit a product to that niche market. Don't make the mistake of finding what you think is a marvelous product and then trying to find the niche market to sell it to.

There are some great tools to help you in your research. Good Keywords is an excellent way of finding what people are typing into various search engines. And even better, it's free. Just type Good Keywords Softnik Technologies into your search engine to find their free download site. Once downloaded you can brainstorm your keywords and see what is being typed in by surfers.

What you are looking for is not the massively searched words - but the words not being searched often. These are your hot niche traffic words. You may for example end up with 20 words or phrases getting 50 searches each. This would give 1000 searches a month. Niche markets often convert at 5% so this could give you 50 sales. Pretty good for a small level of traffic. To put this in context often a mass traffic site will convert at below 0.5% - sometimes way, way below. Think how much money they waste in advertising and search engine optimization!

Of course the art is in finding a lot of niche traffic keywords so that you can put up enough ppc ads, or optimized web pages to get traffic to your site. So research becomes your main focus. It is usually pretty easy to source products when you have your keyword list. Selling ebooks is particularly suited to this niche market strategy, and Clickbank.com has over 10,000 for you to sell.

Gaz Hutchinson

I am an internet marketer living in the south of England. I am 43 years old and married and resigned from my job of 27 years to become a full time internet marketer :O)

I have several websites and belong to many affiliate programs.

I remember when I first heard of internet marketing that I thought it sounded exactly what I wanted - but it also sounded too good to be true! I had never heard of this form of business but was looking for something I could do from home - and get me out of the rat race. Sound familiar?

Well I was surfing around the net typing in vague things like "make money at home" and "make money using my computer" and just came across a whole new world.

I became an information junkie and just absorbed as much as I could by reading e books and other people's sites. It wasn't easy but boy - was it worth it!

I now work from home as an internet marketer and can only see my income going up and up.

I would recommend anyone gets involved in affiliate or internet marketing - but make sure you don't try to re-invent the wheel. Spend time and money learning and you will succeed.